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Internet media has been rising up as a result of the increase in the number of people using internet, the recognition of different advertisement opportunities and the advertisers’ realising the fact that internet has more effective opportunities both for reporting and reaching to users. Each passing year concludes with graphically plus values compared to previous ones. There has been a recent surge in internet media as a result of the increase of internet users, the array of advertisement opportunities available on the net and advertisers recognizing the fact that the internet has more effective means for both reporting and reaching users.
Internet Advertising
The internet has proven its effectiveness in the fields of education, health, trade, tourism, communication, culture, and many more.Parallel to this, numerous new websites are being launched and they present various kinds of advertisement implementations to their users. Internet advertising, which is an indispensable component of today’s advertising sector, has come into being due to this balance of this supply and demand.
While internet advertising embodies the traditional features of all advertising methods, it also has the characteristics that are suitable to measure whether the advertisement has reached its goal or not, and to establish direct communication with the target group. Moreover, according to a study done by Morgan Stanley in 2004, while the period of reaching an audience of 50 million is 38 years by radio and 13 years by television, reaching an audience of 50 million can be accomplished in 5 years via the internet. This proves that the internet is the fastest way to reach a target audience.
The first advertisement model to be used in the internet environment was the website. However, the confusion created by various websites caused the development of alternative advertisement models and as a result; buttons and banners emerged. Within time, text linked advertisements, email advertisements, content sponsorships and pop-up advertisements were added to these aforementioned advertisement models; thus, the world of internet advertising has gained such diversification.
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